Saturday, October 13, 2012

NOW's Women-Friendly Workplace Campaign


The Women-Friendly Workplace Campaign is NOW's proactive project aimed at stopping sexual harassment and other workplace abuses. NOW has been active on workplace issues throughout our history, from our successful efforts to end sex-segregated help-wanted ads in the 1960s and 70s to our campaign to stop sexual and racial harassment at Mitsubishi Motors and Smith Barney in the 1990s.
Launched in 1997, the Women-Friendly Workplace Campaign has taken on some of the biggest employers in the U.S., including retail giant Wal-Mart. The campaign puts a framework around NOW's wide-ranging efforts to end workplace discrimination while encouraging employers to institute family-friendly policies.
Whether they're working on automobile assembly lines, at Wall Street brokerage firms, in strawberry fields, at military posts, on the floor of a discount store or even at the post office -- women face unfair hurdles at work. We know that harassment and abuse are ways to knock women and people of color out of the competition for higher-paying jobs. The Women-Friendly Workplace Campaign gives consumers the organizing tools they need to use their clout in the marketplace to demand women-friendly workplaces.
Campaign Components

1 comment:

Alana Gorecki said...

This is great news! Women are often victims of unwanted sexual advances. In a survey of 500 respondents by the Association of Women for Action and Research, 54 percent of the respondents admitted to being a victim of sexual harassment in the workplace, and 79 percent of the victims were women. This harassment can be considered discrimination. This is very hard to avoid though. A lot of workplaces have this issue, whether it’s verbal or physical. Knowing this project exists is a great assurance that women are not alone in the battle for justice.

-- Alana Gorecki